The target market for the chest of drawers would be a audience who are looking for a product which will help organize and store books, papers, files etc. Our primary audience will specifically be schools, work places and offices which is a niche market, we chose this market as there are many school etc, as the product would be hugely benificial. However our secondary audience would be of a mass target, being anyone who are in need of a product which is a stylish and modern which will help keep things organized and safe, which i imgaine would be a mass audience, varying from school kids, university students (16-21), teachers, workers with paper work etc (23-35) who need a product like the chest of drawers we are promoting.
Dealing with hazards.
Hazards which don't need to be dealt with but if so how would we deal with them?
- Water near the equipment and set - As there is no water near the equipment and set it means there would be no need to deal with that particular hazard, however if there was to be water in the set then we will make sure the set is clear before shooting.
- Wires going across the floor - If there was wires within the set then we would make sure there was no wires in the set, making sure the equipment and everyone in the location was clear from the wires for health and safety reasons ( tripping over wires, equipment getting tangled within the wires etc.
Hazards in the set that need to be addressed and dealt with.
- Will others be walking through the set? - There would be other students and/or teachers in our location as we will be filming in the schools library which can tend to be busy, to deal with this potentially hazard we will make sure our specific filming area will be clear and quite whilst setting up and filming the commercial.
- Are there any tipping hazards? - There was many tripping hazards within the location, such as bags on the floor, books and chairs. However we made sure we dealt with all the hazards before we brought the equipment and product to the set as it could lead to potentially damaging the product or create a unsafe environment to film.
- Is there anything sharp? - The only thing that would be sharp and potentially hazardous to others would be the sharp corners of the actual product or the ends of the tables but we made sure we kept clear from anything potentially sharp & hazardous.
- Could someone trip over a chair or table? - This was a major hazard that we needed to address as where we was filming consisted of many chairs and tables. Which could be a potential hazards to either others or the equipment, this meant that we need to clear tables and chairs from our filming area in order to film safely.
- Could the product be damaged? - There were risks of the product being damaged, such as transportation however we had planned before hand a way to safely transport the product to our location. We also made sure that the product was stably rested on a stable table before filming.
- Was there any lifting of any heavy objects? - Transporting the product was a big issue for us as our location was quite far away from where the product originally was, if we was to carry the product we would be handling heavy objects, so there for we used a trolley to transport the product safely to our chosen location.
- Was there any inappropriate clothing worn during the filming? We made sure myself and Shafique were wearing appropriate clothing to film the commercial safely, we made sure we were not wearing anything loose or with anything jewelry or any clothing with excess dangling material etc for safety hazards ( things getting caught/riped etc)
Contingency Plans.
As we have a production schedule that we are planning to stick to we need to make sure we have a back up plan if any of the following things go wrong.
For example -
For example -
- Broken Equipment - We would first make sure we have all the necessary equipment we need in order to film, being a video camera and a tripod. We would then check if the camera is working, has enough battery and memory, next we would check if the tripod enabled the camera to slot onto the tripod. If any technical problems with the camera go wrong for example there is no more space or the battery has run out we would make sure we have a spare video camera on sight just in case anything was to go wrong.
- Bad weather - As we need to carry the product outside and too our location we would need to make sure the weather was suitable, in case it rains which will be hazardous towards the product and equipment. If necessary we will either have to wait for any bad weather to pass or re schedule to a more appropriate time.
- Missing Personnel - As we are using a actor to play in our commercial we would need a back-up representive if our current actor was unable to film at the specific time, if not we will then re-schedule to a time which suited our representive
- Sickness - If myself of my team partner were to fall ill we would either attempt to carry on filming or editing, if not one of us would still use the time constructively and improve or complete any outstanding work for the Unit.
Production Schedule
Both myself and my group member delicated a time and date for both the filming and the editing of the product. We chose two days which were appropriate for both filming and editing, being Monday 21st May for the shooting of the product which will be set in our chosen location, being the schools library as we feel the product specification suits perfectly, we would aproximately be around 2 hours in total, being the transportation of the product to our location, the prepration of the set, being the cameras, lighting etc and finally the shooting. After we have successfully filmed the product we will then have a editing sension on the following day, being Tuesday 22nd May, which we will review the film and see for and errors or ways to improve, if nessercary we will then refilm and make the video up to the appropriate standard we are aiming for. After we have all the correct footage in place we will then continue onto editing which will take place in the schools media editing suite.
|
|
Who?
|
When?
|
Why?
|
|
Filming
|
Myself and Shafique were present during the filming, we also had our actor and presenter for our commercial with one other extra for the first part of our filming.
|
We planned to complete all our filming after school on Monday 21st May, we spent approximately two hours filming the product.
|
We wanted to complete all the filming in the time we planned so that we could get straight onto the filming as soon as possible, it also allowed us to go back and re-film if necessary.
|
|
Editing
|
As we are planning to use up to three editing sessions where myself and Shafique will complete the first session together, then we will take turns in completing the editing.
|
We planned to complete our editing in the space of 3 days, starting from Tuesday 22nd May, if necessary we will increase the time to complete the editing.
|
We aimed to complete all the editing as soon as possible, as it will then allow us to improve or go back to any mistakes or previous objectives before doing a final evaluation.
|
Subscribe to:
Posts (Atom)