The target market for the chest of drawers would be a audience who are looking for a product which will help organize and store books, papers, files etc. Our primary audience will specifically be schools, work places and offices which is a niche market, we chose this market as there are many school etc, as the product would be hugely benificial. However our secondary audience would be of a mass target, being anyone who are in need of a product which is a stylish and modern which will help keep things organized and safe, which i imgaine would be a mass audience, varying from school kids, university students (16-21), teachers, workers with paper work etc (23-35) who need a product like the chest of drawers we are promoting.
